|Posted by Box Off My Computer on July 12, 2010 at 4:11 PM|
If you are a business owner or simply the owner of a website that you hope to make big one day, read through the following tips. We believe this to be good solid advice about getting your website or new business off the ground.
1. Find a Good Name
The company name is usually the first impression the customer gets of your business. If you're going to plaster it all over the internet, be sure the name is easy to remember, spell, and more importantly is relevant to the products or service you are selling.
We decided on 'Box Of My Computer' for our company; it's relavent and easy to remember.
2. Have a professional looking website
Tasteful simplicity is usually the way to go. Something too flashy or sales-oriented will drive customers away while an attractive but straightforward layout will denote professionalism. Also make sure you have your own domain name (such as www.boxoffmycomputer.co.uk) and a blog that links from the site.
3. Showcase Press Coverage
Press coverage is a valuable badge of credibility. In the physical world we see restaurants displaying positive reviews on the door; why not do the same online?
Keeping a well-maintained blog is simply the standard these days. It's an opportunity for you to engage customers, as well as to demonstrate your vast knowledge of the industry. As stated previously, match the blog to your site for a unified brand feel.
Box Off My Computer Blog publishes new blogs about computer basics all the time and therefore we keep our content fresh.
5. User Testimonials
Testimonials go a long way in reassuring visitors that you indeed have happy customers. Reserve a prominent place on your site for users to share their praises, and include pictures to prove these are real people.
Box Off My Computer uses Free Online Directories to keep tabs on our reviews and testimonials. Leaving the general public able to say what they want about us. Its all good, check out Box Off My Computers reviews at freeindex.co.uk.
6. Find a logo
Similar to your name, a logo can define your business as professional and established. Try to come up with a clean, tasteful stylisation of a common word or image relevant to your business.
If you need some help, you can consult Logoworks and they will come up with one for you.
7. Video Content
When it comes to web content, eyeballs tend to gravitate toward pictures and videos. Produced videos of reasonable length will grab the attention of browsers, and establish further your web credibility.
Box Off My Computer use Youtube to help us with our video content, we subscribe to well known channels such as Google and publish the best bits on our site.
8. Social Media
Also a new standard, sites like Twitter and Facebook are now integral to a respectable web-presence. Build out your own social media pages, engage the community, and include link buttons on your main site.
9. A Friendly About Page
Often overlooked, your site's about page is the first stop for many internet-goers. Speak in a relatable voice about what your company does, and include pictures and employee bios for personality.
10. No Errors
If your site is riddled with typos and broken links, who's to say your product isn't flawed as well? Attention to detail is the mark of a professional business.
You should ask your friends and visitors to report any broken links or spelling mistakes to you and make it easy for them to do so. Box Off My Computer make use of a simple form on our contact page where our visitors and friends can report such errors to us.
11. Mention Company News
Customers will always prefer an active company to a stagnant one, and sharing company news and updates is a great way to establish yourself as the former.
12. Update Content Often
Changing the content of your site (even a little) shows that there is a living company behind the webpage, a fact vital to your credibility.
This is a super tip, as Box Off My Computer has found updating your website regularly, if only a little helps attract all the major search engines and helps power it up the natural listings (Search Engine Optimisation in brief). Box Off My Computer creates new blogs regularly (Weekly does it) and the search engines are quick to pick them up which helps drive us above all the similar sites that only update twice a year or so.
13. Establish yourself as an authority
This means engaging in the community surrounding your industry and showing you know your stuff. Leaving informed comments on relevant articles and forums will help you and your company be known as a credible resource and business.
Box Off My Computer uses Yahoo! Answers and similar forums to help with this factor, although we offer an 'Ask Us A Computer Question' service, our website still only attracts a fraction of the visitors Yahoo! Answers does and so it makes sense for us to build our reputation and authority there by answering computer related questions. Yahoo! Answers has also contributed massively to our website traffic so its an exellent free tool if you know your stuff.
14. Provide Helpful Information
By offering genuine, unbiased information relevant to your industry you show both that you are knowledgeable in your field, and also that you aren't just trying to sell something.
Box Off My Computer dont sell merchandise or products, we offer a service; free basic computer help and advice. We affiliate other companies who sell stuff, if any of their stuff sells through our website then we receive a few pence. Its the helpful information on our website that attracts people.
15. SEO Optimise
Customers obviously need to find you , but Google and the like are also important to your web credibility. If people have a hard time finding you on major search-engines, they assume something is wrong.
Get your website listed on all the major search engines, otherwise it will be impossible for people to find.
16. Make Contact Easy
Phone numbers, email, address, and any other forms of contact should be made painfully obvious. Showing customers that you?re open to talk improves trust and professionalism. Your own 0800 number is also a mark of professionalism.
17. Show Affiliations with Credible Sites
If you are somehow associates with or work alongside sites that have already established credibility, let that be known. Conversely, do not link to or associate with less than credible ones.
To help you find suitable affiliations, try a company such as Affiliate Window, they have masses of credible companies just waiting to partner with your site. Just make sure the affiliations are suitable for your site. Dont affiliate 'Holidays in Majorca' on your website about 'Staffordshire Bull Terriers'!
Awards act as a shiny badge of credibility that customers can take comfort in. If there are any industry or other awards your company has won recently, be sure it's clear on your site, and if not, enter to win some.
19. No Gimmicky Interruptional Advertising!
Honesty is the best policy, and gone are the days that anyone actually fell for the you're the 5,000th visitor! trick. If anything flashes or pops up on your site, you can bet you aren't going to be taken seriously.
Box Off My Computer avoids pop ups and any other ANNOYING types of adverts at all costs, this is a major put off for serious users.
20. Highlight Experts on Your Team
If there is anyone on your team that would qualify as an expert, find a way to include this on your site. It gives customers that personal feel, and makes them feel that they are in good hands.
Testimonials and reviews can help with this, if you dont have an expert, an over qualified member of staff or a celebrity on your team then get your valued customers or people you have helped in the past to leave positive comments, post polite reviews etc.
As you can see, building web credibility takes a lot of work and patience, and that is precisely why you should do it. Your competition may not be up to the challenge leaving you standing above the crowd.
This content was originally written by Prasad Thammineni (and of course, tweaked by us), he is a massively sucessful computer entrepreneur. He knows what he's talking about. We think this is great advice, especially if you have a new business or website and want to get it going.